Located in Segambut, Kuala Lumpur, Malaysia, the Malaysia International Trade and Exhibition Centre is adjacent to Menara Matrade. The building features a futuristic design resembling a rubber seed, paying homage to the rubber industry's contribution to the country's economic growth. With a total floor area of 92,904 square meters, it boasts over 45,000 square meters of exhibition and conference space, making it the preferred venue for exhibitions and conferences in Southeast Asia.