The Malaysia Food Exhibition (FOOD&DRINKS MALAYSIA by SIAL) will become the leading food and beverage exhibition in Malaysia and its surrounding region. It provides a centralized platform for industry players to enter the gateway market of Malaysia, known as the Asian food capital.

SIAL's new products explore opportunities in the food and beverage industry, seafood and fisheries, halal foods, and food and beverage technology; they also have special features in spices and seasonings, as well as alternative proteins. This trade platform offers a unique experience to establish new business networks with relevant enterprises and services, and learn about industry-related topics through customized knowledge sessions.

In line with President Xi Jinping's speech at the 30th anniversary summit of the China-ASEAN dialogue relations, and to accelerate the construction of Yunnan Province as a radiation center towards South Asia and Southeast Asia, the Provincial Department of Commerce plans to further open up the ASEAN market at the Malaysia Food Exhibition (FOOD&DRINKS MALAYSIA by SIAL).

Malaysia has maintained its position as the fourth largest market for my province's trade with ASEAN countries in recent years. Agricultural and food trade mainly includes temperate fruits and vegetables, tea, coffee, frozen fruits and nuts, etc. The Malaysia Food Exhibition (FOOD&DRINKS MALAYSIA by SIAL) is positioned as a professional B2B2C event that supports the development of the real economy and helps businesses expand into the Southeast Asian international market.